June 06, 2013
LAWT News Service
ATLANTA– Platinum hip-hop artist and CEO of CTE World, Jay “Young Jeezy” Jenkins, and Los Angeles-based Gourmet Footwear announced the kick-off and celebration of their recently signed branding and marketing partnership. The brand activation launch party will include a meet and greet with the entertainer and select executives from Gourmet, including its founder, Greg Lucci, at Wish Atlanta Boutique and the private party will continue at Vanquish Lounge for a red carpet affair with VIP guests, local tastemakers, friends of the brand and other music industry elite. The two events will include entertainment from DJ RootsQueen, DJ Baby Yu, a special announcement from Jeezy and Gourmet, catering from Bottle Bar and complimentary drinks from Avión Tequila. In addition, Gourmet Footwear will host contest giveaways for shoes and other brand products throughout the two events.
“Similar to Gourmet Footwear, Young Jeezy is an individual who has seamlessly navigated himself to an aspirational lifestyle from humble beginnings,” said Greg Lucci, founder of Gourmet Footwear. “We look forward to partnering with Jeezy and working alongside him on his upcoming projects.”
The partnership between Jeezy and Gourmet includes exclusive co-branded digital content, social media initiatives, and creative involvement from Young Jeezy. It also creates a platform to blend the very distinct worlds of footwear, fashion, and music to provide a comprehensive lifestyle experience that both Gourmet and Jeezy have incorporated into their individual brands.
“Partnering with Gourmet just felt like a natural fit for me,” said Jeezy. “I’ve been building my own clothing line for the past few years, so it’s only right that I collaborate with a top-tier footwear brand like Gourmet, who I believe to be the perfect blend of luxury and the street, which is what I’m about.”