CBS family signs on to Taste of Soul as Media partners
September 12, 2013
By Edward Rice, III
LAWT Contributing Writer
KCBS Channel 2 News Anchor Pat Harvey will serve as co-chair for second consecutive year and the CBS Family will again be a premier sponsor at the 8th annual ‘Taste of Soul’ Family Festival on October 19 on Crenshaw Blvd.
The CBS Family, includes a few of the southland’s favorite media outlets: KCBS Channel 2, KCAL Channel 9, 94.7 The Wave and KNX 1070 AM Newsradio.
“CBS 2 and KCAL 9 are excited to be back for our second year as premier sponsors of the Taste of Soul,” exclaimed Steve Mauldin, President and General Manager, CBS 2 / KCAL 9. “We are honored to be associated with this event and it’s a pleasure for us to be able to use the reach of our two television stations to help promote this well-organized and family friendly community celebration as it continues to grow in popularity year after year.”
The Taste of Soul also welcomes back for a third year, the Wave Stage (sponsored by 94.7 The Wave), which will provide the soundtrack for the day’s celebration. Fans can expect to hear the smooth, mellow sounds the Wave’s become known for throughout the festival. This year’s Wave Stage lineup is shaping up to be one of the most exciting ever. For more details on Wave Stage performers, log on to 947thewave.cbslocal.com.
Popular southland news radio station, KNX 1070 will make its Taste of Soul debut with a live broadcast from the event. “We are very excited and proud to bring our award-winning community series, KNX On Your Corner, to the Crenshaw District on Friday, Oct. 18,” said KNX 1070 Newsradio Marketing Director, Howard Freshman. “With a 10-hour live, primetime broadcast on KNX, special features produced by our news team which will air throughout the day and guest appearances by civic leaders, we look forward to showcasing to our Southern California audience the heritage, development and hidden gems of South Los Angeles. We hope a lot of our longtime listeners stop by when we bring our broadcast operation to the L.A. Sentinel as we celebrate Taste of Soul weekend with our sister stations 94.7 The WAVE, CBS2, KCAL 9 and the entire community.”
The ‘Taste of Soul’ has evolved into media partnership giant throughout the years, as the nearly one million attendances throughout its history has become an attraction to leverage brands and expand viewership.
“We are delighted to have CBS back in this partnership that has benefit both the community and their millions of viewers and listeners,” stated ‘Taste of Soul Creator and Sentinel Executive Publisher Danny Bakewell Sr..”It is relationships such as these that allow for our community enjoy the best family festival in the nation and it further demonstrates CBS commitment to the community.”