October 03, 2013
City News Service
The National Newspaper Publishers Association (NNPA), a federation of nearly 200 Black newspapers, named Congressional Black Caucus (CBC) Chairwoman Marcia L. Fudge (D-Ind.) and NAACP Board Chairwoman Rosyln M. Brock as recipients of is 2012 Leadership Awards.
The presentations were made during the CBC Foundation’s annual Legislative Conference, also known as CBC Weekend.
Fudge is a member of the House Committee on Agriculture, where she is the ranking member of the Subcommittee on Department Operations, Oversight and Nutrition. She also serves on the Education and Workforce Committee and is a member of the Subcommittee on Early Childhood, Elementary and Secondary Education.
Prior to joining Congress, Fudge worked in the Cuyahoga County Prosecutor’s Office. She also was the first Black and the first female mayor of Warrrensville Heights, Ohio. She is past national president of Delta Sigma Theta Sorority.
Brock was unanimously elected chair of the NAACP Board of Directors in 2010, becoming the youngest person and only the fourth woman to hold the position. She graduated magna cum laude from Virginia Union University, earned a master’s degree in health services administration from George Washington University, an MBA from the Kellogg School of Management at Northwestern University and a Masters Degree of Divinity from Samuel DeWitt Proctor School of Theology at Virginia Union University.
An advocate for affordable health care for vulnerable communities, she is Vice President, Advocacy and Government for Bon Secours Health System, Inc.
September 26, 2013
The Minority Apartment Owners Association (MAOA) held its bi-monthly membership meeting on September 12. Members and friends welcomed guest speaker Mr. Peter Lynn, director of the Los Angeles Housing Authority for the City of Los Angeles. The Housing Authority staff membersjoining Mr. Lynn were Ms. Angela N. Adams, Assistant Director of Section 8 Service Delivery and Christine McKinney, Ombudsperson, Section 8 Administration. Mr. Lynn provided the standing room crowd an in-depth status of his department, and how the sequestration cuts in funding to the Section 8 program affects both tenants and property owners who participate in the program.
Mr. Lynn indicated his department was hit with a $35 million cut in his budget, and that they are spending down their $26 million in reserves going into 2014. As a result of these cuts Mr. Lynn stated that his department has stopped issuing new vouchers in that there is less money coming into the department. Mr. Lynn stated that starting July 2014 there will also be reductions in rents. He also stated that current vouchers coming up for renewal will see increases in tenant portions of the rent. Mr. Lynn indicated that there has been a shrinking in the program and his staff has been reduced by over a 100 positions over the last few years. On the positive side, members asked what they could do to help.
Mr. Lynn indicated one of the first things owners can do is to sign up for direct deposit, and that the department could save considerable funds by reducing the cost of postage and paper, which will reduce the amount of administrative cost. At the end of the presentation Ms. Adams and Ms. McKinney participated in a question and answer period.
Rounding out the program was Mr. Regional Cox of American Cash Recovery Systems (ACRS). Mr. Cox presented a hand out that he went over, which details the steps owners should take when first renting to an applicant in the event a loss incurs and when it becomes necessary to seek recovery. Mr. Cox walked attendees through the complete collection process. International Realty & Investments the parent company for the MAOA, has been using ACRS for many years and he has provided excellent service. Mr. Bennett, who is president of the MAOA and Broker/CEO of International Realty & Investments, provided a brief update on AB 1229, the most important landlord tenant bill in decades and what owners can do to help. Mr. Bennett encouraged attendees to be sure they keep their membership current and continue to respond to Red Alerts on important legislations.
Members signed a special birthday card for Ms. Ruth A. Hayles, executive director for the Association and general manager for International Realty & Investments, as she was celebrating her birthday.
For more information about the MAOA, International Realty & Investments and Urban Housing, Inc., visit their website at www.intlrealtyinvestment.com, or call our corporate office at 323.754.2818.
By George E. Curry
WASHINGTON – Although annual Black spending is projected to rise from its current $1 trillion to $1.3 trillion by 2017, advertisers allot only 3 percent of their $2.2 billion yearly budget to media aimed at Black audiences, a new Nielsen report has found.
The study, “Resilient, Receptive and Relevant: The African-American Consumer 2013 Report,” was released at a news conference Thursday at the Congressional Black Caucus Legislative Weekend by Nielsen and the National Newspaper Publishers Association (NNPA). The findings were released by Cheryl Pearson-McNeil, senior vice-president, public affairs and government relations for Nielsen, and Cloves Campbell, chairman of the NNPA and publisher of the Arizona Informant.
“Advertising expenditures geared specifically toward Black audiences reflected only three percent of advertising dollars spent,” the report stated. “Advertisers spent $75 billion on television, radio, internet, and magazine ads in 2012, with only $2.24 billion of that spent with media focused on Black audiences.”
The report said if consumption patterns dictated a company’s advertising budget, then spending with the Black media should be:
44 percent higher on education and career websites;
38 percent higher on streaming websites;
37 percent higher on television (with special emphasis on cable) and
15 percent higher on mobile phone advertising.
“The consumer insights this year are some of the most varied yet,” said Pearson-McNeil. “From store brand loyalty, to top watched television networks, which mobile apps are most popular, a deep dive into how Blacks spend their digital time, and how companies can reach 10 million Black consumers by developing a southern regional strategy – this year’s report is really a compelling read for both advertisers and marketers.”
A 2011 study by Burrell Communications showed that 81 percent of Blacks believe that products advertised in Black media are more relevant to them.
Businesses that bypass the Black media, the report said, limit their potential growth.
“Companies mistakenly believe there are no language barriers, that a general market ‘one-size-fits-all’ strategy is an effective way to reach African-Americans” the Nielsen study said. “Just the opposite is true.”
The Nielsen study names the companies that do the most advertising with Black media:
Procter & Gamble ($75.32 million)
L’Oreal ($52.34 million)
McDonald’s ($38.24 million)
Unilever ($31.48 million)
U.S. Government ($28.36)
Berkshire/Hathaway ($27.81 million)
Comcast ($27.69) million)
Hershey ($27.01 million)
PepsiCo ($25.07 million)
Walmart ($24.40 million)
Fiat ($23.60 million)
AT&T ($22.49 million)
Verizon Communications ($22.08 million)
Toyota ($21.43 million)
General Motors ($20.81 million)
Sony ($19.88 million)
Johnson & Johnson ($19.59 million)
Ford ($19.11 million)
Allstate ($19.06 million)
National Amusements, Inc. ($18.92 million)
Advertising by the top 20 companies increased by 2.5 percent between 2011 and 2012. The companies with the largest increases in spending with Black media were: Unilever (40.1 percent), PepsiCo (39.1 percent), Walmart (27.2 percent), the U.S. government (26.4 percent), L’Oreal (19.6 percent), Berkshire Hathaway (15.1 percent) and Comcast (13.2 percent).
Top 20 advertisers with the largest decreases were: Johnson & Johnson (30.7 percent), National Amusements (26.2 percent) and Verizon (24.6 percent).
“Until we do a better job as consumers in the choices we make and invest in companies that invest in us, we are not going to have any changes,” said Pearson-McNeil. Campbell said he hopes the data will help develop “conscious consumers.”
Utilizing Black media makes good business sense, the report said.
“By aligning additional marketing support and more focused strategies using media sources such as Black newspapers, Black radio, Black online sites and other media outlets trusted and relied on by Blacks for their unfiltered information, companies can develop more culturally relevant messages….” the report stated.
It noted that Blacks over index in certain categories, including health and beauty aids, unprepared meat, frozen seafood, feminine hygiene, women’s fragrances, and detergents.
“An examination of African-Americans’ overall category uses reveals some notable and perhaps newly discovered behavioral distinctions between Blacks and the Total Market,” the report found. “Blacks spend 44% more time on Education and Career sites and 21 % more time on Family and Lifestyle sites than Total Market consumers, breaking the myth that Blacks are disinterested in education and the family’s well-being. Additionally, African-Americans continue to be resilient in their role as early adopters of technology as 14% are more likely to spend time on Telecom/Internet Services sites.”
Blacks are also likely to spend far more time watching television.
“Blacks are voracious media users and leaders when it comes to setting pop culture trends. Nowhere is this more prevalent than in Blacks’ television habits where Blacks watch 37% more television than any other group, spending seven hours and 17 minutes per day viewing TV, compared to five hours and 18 minutes of total viewing for Total Market,” the Nielsen study stated.
It continued, “Black women, especially those 18-49, tend to be heavier viewers than their male counterparts. Not surprisingly, media outlets dedicated to Black audiences have a higher composition of Black viewers, which should be of interest to businesses who incorporate media buys into their marketing strategies.”
Blacks outpace Whites in buying smartphones. The Nielsen report found that 71 percent of Blacks own smartphones, compared to 62 percent of the total population. Most African Americans prefer Androids (73 percent) over iPhones (27 percent).
Although a lot of attention is being placed on the growth of Latinos in the U.S., the Black population, which now stands at 43 million people, grew 64 percent faster than the rest of the country since 2000, the study said. The average age is 35, three years younger than the overall population; 53 percent of Blacks are under the age of 35.
Significantly, 73 percent of Whites and 67 percent of Latinos identified Blacks as the driving force for popular culture.
Fortune 100 companies not ranking in the top 20 advertisers with Black media included: General Electric, Citigroup, IBM, Philip Morris, AIG, Home Depot, Bank of America, Fannie Mae, J.P. Morgan Chase, Kroger, Merck, State Farm Insurance, Hewlett-Packard, Morgan Stanley, Sears Roebuck, Target, Merrill Lynch, Kmart, Freddie Mac, Costco, Safeway, Pfitzer, J.C. Penney, MetLife, Dell Computer, Goldman Sachs, UPS, Prudential Financial, Wells Fargo, Sprint, New York Life, Microsoft, Walt Disney, Aetna, Walgreen, Bank One, BellSouth, Honeywell, UnitedHealth Group, Viacom, American Express, Wachovia Corp., CVS, Lowe’s, Bristol-Myers Squibb and Coca-Cola.
“Too often, companies don’t realize the inherent differences of our community, are not aware of the market size impact and have not optimized efforts to develop messages beyond those that coincide with Black History Month,” said Campbell, chairman of the NNPA. “It is our hope that by collaborating with Nielsen, we’ll be able to tell the African-American consumer story in a manner in which businesses will understand and, that this understanding will propel those in the C-Suite to develop stronger, more inclusive strategies that optimize their market growth in Black communities, which would be a win-win for all of us.”
Willie Goffney, MD, FACS, will receive the American Cancer Society’s St. George National Award on September 26 at the Society’s annual meeting in Oakland. Dr. Goffney is a surgical oncologist at Breast Center of Southern California and a long-time Society volunteer. He is one of only 27 Americans to be honored this year.
Dr. Goffney has served as president of the Society’s California Division and of the Society’s Long Beach - Harbor Southeast unit as well as sitting on the Division board of directors. He has been a member of the Society’s Los Angeles Regional Council since 1998. Dr. Goffney earned his bachelor’s and medical degrees from Harvard University in Cambridge, MA. He and his wife Carmen live in Long Beach.,
The St. George award recognizes outstanding volunteers who have demonstrated ongoing leadership in community mission delivery and/or governance and have significantly contributed to furthering the Society’s strategic goals and mission-driven programs. These awardees have consistently represented the Society in a manner that advances the Society's mission and expands its community presence and have exhibited a continuing commitment to the Society through a willingness to serve.
Since conceived in 1949 by Dr. Charles S. Cameron, former Society medical and scientific director, the St. George National Award has been presented annually to Society volunteers across the country.
September 19, 2013
BREAKING NEW GROUND IN WATTS: AltaMed Health Services Corporation, one of the largest independent Federally Qualified Community Health Centers in the nation, breaks new ground on their first senior care, health care facility in Watts last Friday Sept. 13. From left are: Supervisor Mark Ridley-Thomas, activist and Parents of Watts CEO Sweet Alice Harris, Castulo de la Rocha, AltaMed’s President and CEO, Congresswoman Janice Hahn,15th District City Councilman Joe Buscaino an unidentified representative and Rev. Shane B. Scott who serves as the senior pastor of the historic Macedonia Baptist Church in Watts. (Photo Courtesy AltaMed)
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