November 09, 2017

By Darralynn Hutson

Contributing Writer


More than twenty beauty, apparel, and health companies, both local and a far away as Canada, showcased their products and services at the Afrolicious Hair Expo LA 2017,last weekend. Dubbed Afrolicious, the conference and exhibit experience is dedicated to showcasing the beauty of African American natural and braided hairstyles, African-inspired apparel, and entrepreneurship.



It is organized by Rhonda Ray and draws top natural hair companies such as Miss Jessie’s, to local businesses including Luxe Therapy #luxetherapy, Bedroom Kandi Boutique Parties, Blessed Kiss Cosmetics, Mud Whipp Leave-in Conditioner and the “Save the Edges” movement #savetheedges, the first edge responder.

“After five successful shows in Los Angeles, I decided to do a tour and had great success with natural hair women in different cities wanting to come together and not only celebrate their beauty but share different hair and beauty techniques,” says Rhonda Ray. “This year, Afrolicious Hair will also be launching their new hair care products.”






The Afrolicious Expo educates and demonstrates natural hair and celebrates Black Beauty with a $1000 Rastafri / Kanekalon hair stylist competition. Firstlace and Best Dressed and Best Stage were presented to Kelsie Lyn who won $1900.00. Second place and Most Creative were awarded to Jakkia Scot, winning $900. Also included were local hair salon demonstrations and the Little Miss Afrolicious Pageant for girls, ages 5-to-12-years-old. Winner of the “Little Miss Afrolicious LA 2017 was Nathalia M. Jackson.

Los Angeles is the last stop of a four-city tour that stopped in Oakland, Houston, and Brooklyn this year.


Category: Business