April 28, 2022

LAWT Staff Report


Mars Blackmon is back, changing the game once again. Academy Award® Winner Spike Lee is launching a groundbreaking NFT project featuring unique frame-by-frame stills of the original sneakerhead, Mars Blackmon, which was played by Lee in his iconic 1986 first feature film, “She’s Gotta Have It.”

Lee owns and controls the rights to the film, which was selected in 2019 by the Library of Congress for being “culturally, historically, or aesthetically significant.”

The collection of 3,945 NFTs will feature original frames from “She’s Gotta Have It,” with additional art designed by Tré Seals and Adrian Franks. The frames feature unique generative properties inspired by the film.

The NFTs will be released by “The Visible Project,” a new age democratized content incubator, powered by NFT’s from legendary creators. In addition to creating a new mechanism for successful filmmakers and brands to enter into Web3, the Visible Project dedicates a portion of every sale directly to content development from the next generation.

Spike Lee will serve as the chairman for “The Visible Project” and the initiative will build towards “The Visible Festival,” a year-end culmination event celebrating the content made during the project. The event will also feature outside films, art, speakers, and live musical performances.


“The Visible Project” will be announcing a call for short-form creative concepts in the coming weeks. The submitted pitches will be vetted by Spike before the community of NFT holders vote on the projects they wish to see come to life. Winning pitches will receive direct funding, production expertise, and be featured on the token-gated Visible Portal before wider release to the general public. In addition, Spike and other established creatives will offer mentorship to the winning filmmakers.

“The Visible Project” is powered by Habitat Labs, the recently incorporated development studio founded by Eliot Greene and Alexander Gorgi. The company specializes in Web3 production and advisory, with a full suite of technology services powering brand and celebrity engagements.

Spike commented: “U Slow U Blow. U Snooze U Lose.”

Eliot Greene commented: “We are proud to partner with Spike and build on his legacy of disrupting conventional models and empowering the next generation of storytellers.  This revolutionary collection and initiative will create value at the intersection of web3 and traditional entertainment. ‘The Visible Project’ represents a new kind of creative ecosystem, where collectors will own a piece of cinema history and play a meaningful role in the future of film. Working proactively with the team at ICM Partners and other industry experts, we believe this initiative will serve as a model for content initiatives of the future."

Category: Arts & Culture