July 07, 2022

By Amanda Scurlock

Sports Editor


Last month, RISE and Under Armor launched their Building Bridges Through Basketball (BBTB) program in Los Angeles.


BBTB is a 10-week program that brings youth together with local police officers to improve the relationship and restore trust among civilians and law enforcement.


“Through those 10 weeks, we touch on different topics: identity, diversity concepts, privilege, bias, community building, leadership,” said RISE senior director of partnerships Jarrell Price.



Each session starts with one hour of RISE programming and 90 minutes of basketball.


The youth will not only engage in tough conversations with law enforcement but will get a chance to play basketball alongside them with the guidance of coaches.


The amount of youth outnumbers the amount of police officers in the sessions.


To promote a safe space during the sessions, law enforcement is asked to not be in uniform.


“It allows them to go out there and have these conversations, allows youth to have these conversations in a room that they feel comfortable in,” Price said.


“We do know that some of [the youth] have a different background or experience with law enforcement.”


The earlier sessions touch upon identity with the goal of participants finding commonalities with one another.


The last component is community building, which teaches participants how to observe different perspectives.


“We talk about service identity and deep identity and how we really want to be known for that deep identity,” Price said.


“Those deep identity pieces are how we connect with one another and how we build that trust.”


BBTB started in June with Project Blue, an after-school program that helps youth from six to 18 build trust with law enforcement.


To help further the conversation after the sessions are complete, RISE teaches coaches their curriculum.

“The great thing with these organizations, they feel empowered to help lead some of these conversations,” Price said.


“That’s how we make an impact, how do we continue to educate folks to then want to continue this conversation so they can educate others.”


The youth of Project Blue will engage in two 10-week sessions each year.

BBTB will partner with Project Blue for the next three years.

RISE started BBTB in 2017 during the NBA All-Star Game in New Orleans and continued the program in Charlotte, NC, Chicago, and the Bay Area.

After Under Armor partnered with the program, BBTB was able to expand.

“We’ve really grown from those three to now going into 10 additional markets,” Price said. “We’re hitting 13 different cities across the country from the west coast all the way to the east coast.”

Category: News